Chief Marketing Officers at Work – Book Interview

Heidi Cohen Interviews Josh Steimle

Chief Marketing Officers at Work

Chief Marketing Officers book coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Get empathy.

The CMOs I interviewed in my book “get” their customers in a visceral way that allows them to create marketing campaigns that could never come from a focus group, market research, or data. Not that those tools aren’t valuable, but empathy trumps all.

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2018 B2C Content Marketing Trends [Research & Analysis]

2018 B2C Content Marketing Trends-Research2018 B2C Content Marketing Trends reveal that business use of content continues to evolve.

Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Continue reading

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Audio Content Marketing: How To Reach Your Busy Audience [Research]

Man Ear-Audio Content

When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power.

Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format.

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Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer Relationships

Show Thanks With Content MarketingThank you.

The small act of saying “thank you” shows prospects, customers and others you really care about them, not just their money.

Ann Handley expressed it best, “The best marketing doesn’t feel like marketing.”

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Top of Mind – Book Interview

Heidi Cohen Interviews John Hall

Top of Mind: Use Content to Unleash Your Influence and Engage With Those Who Matter to You

Top of Mind book coverQ: What’s your best piece of advice for readers looking to improve their marketing?

Focus on how you are building trust with audiences and engaging them. Marketing is evolving, and you have to focus on building a real relationship with your customer.

Do everything you can to remove trust barriers. From investing in your own brand to being a trusted resource for content, you have to earn a buyer’s trust.

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How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]

Content ConsumptionChances are you have one or more devices within arm’s reach.

Don’t worry you’re not alone!

71% of Americans sleep with or next to their smartphone according to Bank America research.

We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Continue reading

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Content Curation PlanAre you freaking out trying to fill your content marketing needs with limited resources?

Have you considered supplementing your brand spanking new content creation with content curation?

Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. Continue reading

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What Is Content Amplification (Including 30+ Content Amplification Tools)

content amplificationExecuted well, content amplification gives your content an exponential boost propelling it to yield above average results.

Content amplification focuses on reaching the maximum possible audience before you start your full content distribution.

We’ll explain what content amplification is and how to integrate it into your content marketing strategy. Additionally, we’ll examine 30+ content amplification tools and provide 5 actionable content amplification tactics. Continue reading

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