Brand Storytelling: 30 Ideas That Will Make Your Business Memorable

brand storytellingBrand storytelling is your secret marketing weapon.

In today’s information overloaded world, stories pull your audience out of their status quo, according to story expert Robert McKee.

Your brand story must create sufficient intrigue that it yanks your reader out of his routine. Continue reading

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How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

5 B2B Content Marketing Distribution Tactics You Can Use

B2B Content Marketing Distribution Case StudyNeed to improve your stellar B2B content marketing distribution?  

Of course you do! 

Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel if the opposite were true. Continue reading

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Entrepreneurial You – Book Interview

Heidi Cohen Interviews Dorie Clark

Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

Entrepreneurial YouQ: What’s your best piece of advice for readers looking to improve their marketing?

We often get so caught up in new customer acquisition that we forget: the best and easiest sales are usually to our existing customers. So the question to ask ourselves is, how can we come to understand them even better, and offer new products and services that they (and others like them) will want?

Good marketing isn’t just promotion; it’s also smart research and new product development. That allows us to create new revenue streams in our business and really build a sustainable, thriving business.

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How To Use 2018 B2B Content Marketing Trends To Improve Results

2018 B2B Content Marketing Trends [Research]

With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success.

If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research conducted by Content Marketing Institute and MarketingProfs.   Continue reading

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5 Interactive Content Types That Will Boost Your Results

How To Use Interactive Content To Stop Readers & Engage Them

Interactive Content TypesDespite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff?

Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices?

Then try interactive content. It’s content marketing superglue for visitor attention.

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Killing Marketing – Book Interview

Heidi Cohen Interviews Joe Pulizzi

New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing MarketingQ: What’s your best piece of advice for readers looking to improve their marketing?

So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web traffic, which don’t build assets.

Remember, the asset is not the content you create, it’s the audience you build from the content. So my advice is to focus on building audiences that opt-in to your messaging, where you have an opportunity to build a loyal, trusted relationship with them over time. If possible, do this using email subscription over social media subscription (which you have no control over).

Once you build a loyal audience, you have the opportunity to monetize that relationship in up to 10 different ways.

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Content Marketing World 2017 Lessons That Will Make You A Better Marketer

How To Transform Your In-Person Event Into Memorable Content

While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible.

Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” Continue reading

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Top Marketing Books: Educate Yourself!

Top Marketers Recommend Favorite Marketing Books

Top Marketing BooksAs a marketer and professor, I’m often asked, “What are the top marketing books I need to read?”

I’m also asked, ”What top marketing books should I recommend my boss or team read?”

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