2019 B2B Content Marketing Research: What You Need To Succeed

Looking to update your B2B content marketing to meet 2019’s challenges?

Of course you do!

Really–who wants to be left behind?

Surely not you!

So here’s the big shift:

  • 90% of B2B marketers prioritize their audience’s information needs over their business needs.

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Break the Wheel – Author Interview

Heidi Cohen Interviews Jay Acunzo

New book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Break the WheelQ: What’s your best piece of advice for marketers?

A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best approach for you is. As a result, in order to improve your marketing, it’s crucial to begin by intimately understanding your context, then using that knowledge as a sort of filter to vet any new idea or tried-and-true tactic.

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3 Social Media Blindspots That Keep You From Success

Do you have a documented social media marketing strategy with clear business goals in place?

If you’re not sure, you suffer from social media blindspots.

As a result your social media marketing team reactively responds to fire drill after fire drill. Continue reading


Talk Triggers – Book Interview

Heidi Cohen Interviews Daniel Lemin and Jay Baer

New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Talk Triggers

I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first.

Since I interviewed Jay upon publication of his previous books, Hug Your Haters and Youtility, I asked him specific questions about talk triggers and word-of-mouth marketing. You’ll find Those questions and Jay’s answers after the alpaca.

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Share of Audience Attention: The Case for Consistent Content

Consistent Content Creates SHare of Audience AttentionThink that your email newsletter is too small to be worthy of your time and attention?

Wonder if you can outsource your content especially your newsletter to the intern? 

Ann Handley doesn’t!

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Content Distribution TIP Method That Will Make You A Marketing Success

Content Distribution TIP MethodContent distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days.

Content distribution is an ongoing journey—an important part of a documented content marketing strategy.

Why should you care?

Without distributing your best content over time, all of the work you’ve put into planning, creating and optimizing your content yields nothing. Continue reading

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Conferences: Live Event Content Marketing You Need To Boost Results

Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference. 

Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland.

By contrast, in another city, Content Marketing World would be just another business conference.

Don’t take my word for it. Continue reading

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30 Top Content Marketing Experts That Will Make You Smarter

Top Content Marketing ExpertsCleveland here I come –
for Content Marketing World 2018!

It’s my seventh conference and I’ve got the orange to prove it. (Literal hat tip: Joe Pulizzi)

For me, Content Marketing World is not just another marketing conference.

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