Content amplification is an on-going process to attract awareness and interest in your content.
To improve content amplification, focus on the first 3 days post-publication.
The results of these 3 days set the course for longer-term content distribution reach. Continue reading
When do you start your content distribution planning?
Don’t be ashamed to tell me.
I promise I won’t tell anyone—it can be our secret!
Many content marketers start their content distribution process sometime after creating their content and hitting publish. Continue reading
Goodbye television viewing – Hello mobile content marketing!
Are you scratching your head wondering what you missed?
Maybe you were too busy binge watching the latest offering on Netflix. Continue reading
Heidi Cohen Interviews Neen James
Q: What’s your best piece of advice for marketers?
A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention.
Marketing is about getting people’s attention, for marketers to be highly successful they need to know how to KEEP their audiences attention and understand many of their audiences are highly distracted, this makes it even more important to keep their attention and design programs that will do that.
Heidi Cohen Interviews Allen Gannett
Q: What’s your best piece of advice for readers looking to improve their marketing?
A: Thanks for taking the time to chat with me Heidi! I’m a big fan of everything you’ve done with the Actionable Marketing Guide.
So, here’s my best piece of advice for marketers: Good marketing is good storytelling. And if you want to be a good storyteller, you’ll need to get good at listening to your audience.